Purpose

Thoughts and Ideas on Home, Family and Food



Wednesday, July 20, 2011

Cupcakes -- A Million Dollar Business? Really?

I am in the wrong business!  An easy statement to make since I am not in business and I don't work outside the home anymore, but this time I mean it.  I should be in the cupcake selling business.

A couple of weeks ago, our daughter and our friend we feel is now our daughter went downtown for the day (by downtown, I mean Washington, DC).  As part of their adventure, they found a parking space in Georgetown and stopped in at Georgetown Cupcake where they weren't currently filming "DC Cupcakes" but were filming an episode of "Kate Plus 8."  Our girls were so excited about being in the middle of this production.

They came home laughing and telling about their adventures plus they brought a dozen of the most beautiful cupcakes I had ever seen, perfectly arranged in a pretty box and crisp white shopping bag.  Each cupcake was gorgeous, no two exactly the same.  For a foodie like me, this was a perfect experience ... until I asked how much this decadent box of treasures cost.  About $30, I was told.  I almost dropped my cupcake!  That's the dozen price.  Individually they cost more, I was reassured.  So I looked it up.  According to the website, the cupcakes are $29/dozen or $2.75/each. 

When did baked goods become so expensive?  Even at the local Safeway, the price of a dozen cupcakes can send me running to the baking aisle in search of Betty Crocker. 

So I am still thinking I'm in the wrong business.  I don't have the required industrial, safety inspected kitchen it would take to run a business, but if our kid's friends want some cupcakes, I have a few really good recipes up my sleeves!  Just start placing your orders!  I will make them from scratch and load on the cream cheese frosting piped through a pastry bag.  I will even load them up with red food coloring if they have to have red velvet cake.  Personally, I don't get that craze.  I prefer my cupcakes natural. 

Or they can just come by the house for dinner and grab one for dessert.  There is usually a dessert under the glass dome on the kitchen counter at our house.  Desserts baked with love ... there's a concept!

By the way, the $29 cupcakes ... not that impressive to eat.  Lovely to look at, but overly sweet and very dense.  I think I prefer my cupcakes the way Mom used to make them.

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